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I love packaging—always have. When I order something online or go to a store, the way in which the product is boxed up and presented starts the entire experience before I even get to the product itself. Where some brands lack in presentation, others excel, and I’ve always found Prada packaging to be meticulously and beautifully put together. The exterior of the box that my latest Prada bags have come in includes the iconic blue Prada tag that is used on ready-to-wear items as well.
Realizing this tag was iconic, Prada decided to make its prevalent on a new line of bags called Prada Etiquette Bags, with etiquette translating to label from French to English. The exterior of these bags features a stamped leather version of the iconic powder blue interior garment tag, sewn into a leather frame just as the fabric tags are sewn into the insoles of Prada shoes. This is a new look in place of the typical Prada logo you can find on the exterior of their bags, and it melds the accessories and ready-to-wear collections into one cohesive look. alley.
masterenOct 20 2017